Squirrel Wallet

OVERVIEW

Squirrel Wallet is a non-custodial, recoverable, multi-chain wallet live in 170+ countries across 104+ blockchains, with Guardians, the only social recovery system in Web3 approved by both Apple and Google. In 2026 the company made its biggest strategic move yet: from a consumer wallet competing on features to the first agentic AI-native wallet, one wallet for people and for the AI agents working on their behalf, built on quantum-resistant rails and extending into tokenised real-world assets. SA Media's Saim Abbasi has led marketing as Chief Marketing Officer since late 2025, and SA Media is building the market narrative that makes that future real: the brand, the positioning, the investor deck, and the full set of documentation and investor communications needed to complete a $20 million raise, alongside an organic content engine that has delivered more than 5 million impressions with zero ad spend.

THE BRIEF

Squirrel had real technology in market but a story that no longer matched where the company was going. AI agents had started transacting online faster and more often than people, the encryption under every wallet had a retirement date, and Squirrel was building for both, but its proposition didn't land until page nine of the deck. With the product mid-restoration and no capital behind a paid funnel, marketing had to build the assets that cost time rather than money. The mandate: reposition Squirrel for its next phase, give investors a narrative they can repeat in one sentence, and produce institutional-grade materials for a $20 million equity round.

OUR APPROACH

1. 01

   A narrative investors can repeat in one sentence. We simplified the positioning to a single line a listener can repeat: the AI-agent native wallet, one wallet for people and for the AI agents working on their behalf. The proposition now lands on page two instead of page nine, framed by the two forces that make it urgent: agent payments at scale and the post-quantum migration deadline.

2. 02

   An investor deck rebuilt end to end. We rebuilt the investor deck from the ground up through six versions in eight days, in the visual template investors responded to best, with every claim carrying its source on the slide. Behind it sits a claims register that records every assertion needing verification, consent, or counsel before the deck is sent, each with a severity rating.

3. 03

   The complete documentation behind a $20M raise. We rebuilt investor communications to a new standard: a full investor relations report taken through six drafts, investor updates, tear sheets, a funding one-pager, and the long-form Sovereign Financial Operating System narrative, supported by a structured investor pipeline and CRM-driven outreach. Together they give Squirrel everything it needs to take the round to market.

4. 04

   Brand, community, and an organic engine that runs without ad spend. We delivered a new brand book for the repositioning, rebuilt community architecture across Telegram and Discord, and stood up a repeatable content engine across the primary platforms. With no paid media behind it, the engine delivered more than 5 million organic impressions, building the audience the funded product will launch into.

SERVICES DELIVERED

KEY RESULTS