Privacy
Policy

SA Media Inc. ("SA Media", "we", "us", or "our") is a global media firm headquartered in Toronto, Ontario, Canada. We provide brand strategy, digital marketing, content creation, web and app development, AI automation, and fractional C-suite services. We maintain active operations across New York (United States), Dubai (United Arab Emirates), Singapore, Monaco, and Miami (United States).

This Privacy Policy ("Policy") describes how SA Media collects, uses, stores, discloses, and protects personal information when you visit our website at samedia.io ("Website"), enquire about or engage our services, or otherwise interact with us in any capacity.

This Policy applies to all individuals whose personal information we collect and process, including Website visitors, prospective clients, existing clients, partners, job applicants, and newsletter subscribers.

SA Media is committed to complying with all applicable privacy and data protection laws in the jurisdictions in which we operate. These include, but are not limited to:

Canada: The Personal Information Protection and Electronic Documents Act ("PIPEDA") and applicable provincial privacy legislation including Ontario privacy standards.

European Union and European Economic Area: The General Data Protection Regulation ("GDPR") (Regulation 2016/679).

United Kingdom: The UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

United States: Applicable state privacy laws including the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA") where applicable.

United Arab Emirates: The UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data ("PDPL") where applicable.

Singapore: The Personal Data Protection Act 2012 ("PDPA") where applicable.

Where multiple frameworks apply, SA Media applies the more protective standard.

We collect the following categories of personal information:

Contact and Identity Information: Your name, email address, telephone number, company name, job title, and physical address, collected when you submit a contact form, book a consultation, correspond with us by email, or engage our services.

Account and Client Information: Business information, brand assets, account credentials (for platforms we manage on your behalf), campaign briefs, audience data, and other information necessary to deliver agreed services.

Website Usage Data: Information about how you interact with our Website, including IP address, browser type and version, device type and operating system, pages visited, time spent on pages, links clicked, referring URLs, and geographic location derived from IP address. This information is collected through cookies, web beacons, and analytics tools.

Communications: Any personal information contained in emails, messages, or other correspondence you send to us, including feedback, complaints, and enquiry content.

Financial Information: Billing address and payment details as required to process invoices. Full payment card details are processed by our third-party payment processor and are not stored by SA Media.

Recruitment Information: If you apply for a position or internship at SA Media, we collect your name, contact details, curriculum vitae, cover letter, academic records, work samples, and any other information you provide as part of the application process.

Marketing Preferences: Your preferences regarding receiving marketing communications from us.

Directly from you: When you complete a form on our Website, contact us by email, engage our services, book a consultation, apply for employment or an internship, or subscribe to communications.

Automatically: Through cookies and tracking technologies when you visit our Website. See Section 7 (Cookies) for more detail.

From third parties: We may receive information about you from business partners, referral sources, social media platforms (where you have interacted with our content), and publicly available sources.

In the course of service delivery: Through our management of client accounts and campaigns on third-party platforms including Meta, Google, TikTok, LinkedIn, and others.

SA Media uses personal information for the following purposes:

Service Delivery: To provide, manage, and improve the services you have engaged us for, including operating and managing advertising campaigns, producing creative content, building websites and applications, and providing strategic counsel.

Client Relationship Management: To communicate with you about your engagement, provide status updates, respond to your questions, and manage your account.

Business Development: To respond to enquiries, send proposals, and follow up with prospective clients where we have a legitimate interest or your consent to do so.

Marketing Communications: To send you information about SA Media services, case studies, insights, and updates where you have provided consent or where we have a legitimate interest and you have not objected. You may opt out at any time.

Website Improvement: To analyse how visitors interact with our Website, identify areas for improvement, and optimise user experience.

Legal and Compliance: To comply with applicable laws and regulations, respond to lawful requests from authorities, enforce our agreements, and protect the rights, property, and safety of SA Media and third parties.

Recruitment: To evaluate job and internship applications, conduct interviews, and manage the hiring process.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

For individuals whose personal data is processed under the GDPR or UK GDPR, SA Media relies on the following legal bases:

Contractual Necessity (Article 6(1)(b)): Processing is necessary to perform a contract with you or to take steps at your request prior to entering a contract. This applies to the processing required to deliver agreed services.

Legitimate Interests (Article 6(1)(f)): Processing is necessary for SA Media legitimate interests, including operating and improving our business, responding to enquiries, sending relevant marketing communications to existing clients, maintaining the security of our systems, and pursuing legal claims. We ensure these interests are balanced against your rights.

Legal Obligation (Article 6(1)(c)): Processing is necessary to comply with applicable law, including tax, accounting, and regulatory obligations.

Consent (Article 6(1)(a)): Where we rely on consent (for example, for certain marketing communications), you may withdraw that consent at any time by contacting us at info@samedia.io. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

You have the right to object to processing based on legitimate interests by contacting us at info@samedia.io.

Our Website uses cookies and similar technologies (including web beacons and pixel tags) to provide functionality, analyse traffic, and understand user behaviour.

Essential Cookies: These are necessary for the Website to function correctly. They cannot be disabled without affecting core functionality.

Analytics Cookies: These help us understand how visitors interact with the Website, including which pages are most visited and how users navigate the site. We use tools such as Google Analytics for this purpose. Analytics data is aggregated and anonymised where possible.

Marketing and Retargeting Cookies: These may be set by advertising platforms we use to deliver relevant advertising and to measure campaign performance. These cookies track your activity across websites.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, and receive alerts when new cookies are set. Please note that disabling certain cookies may impair the functionality of parts of the Website.

For more information about managing cookies, visit www.allaboutcookies.org.

SA Media may share your personal information with the following categories of recipients:

Service Providers and Subcontractors: Third-party companies and individuals engaged to assist in delivering services, including freelancers, software providers, hosting providers, analytics providers, email platforms, and payment processors. These parties are required to handle personal information confidentially and in accordance with applicable privacy laws.

Advertising Platforms: Where we operate campaigns on your behalf, we may share audiences, pixel data, and campaign information with platforms such as Meta, Google, TikTok, LinkedIn, and others, as required to operate and optimise campaigns.

Professional Advisers: Legal, financial, and other professional advisers engaged by SA Media.

Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, personal information may be transferred to the acquiring entity, subject to equivalent privacy protections.

Regulatory and Legal Authorities: Where required by applicable law, court order, or lawful regulatory request.

With Your Consent: For any other purpose with your prior consent.

SA Media does not disclose personal information to third parties for their own independent marketing or advertising purposes.

SA Media operates globally and may transfer personal information to countries other than the country in which it was collected. These countries may have different and potentially less protective data protection laws than your home jurisdiction.

Where personal data is transferred from Canada, the EEA, or the UK to countries that have not been deemed to provide an adequate level of protection, SA Media implements appropriate safeguards including Standard Contractual Clauses approved by the relevant data protection authority, or other legally recognised transfer mechanisms.

By engaging SA Media or using our Website, you acknowledge that your personal information may be processed in Canada, the United States, the United Arab Emirates, Singapore, Monaco, or other countries in which SA Media operates or engages service providers.

SA Media retains personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements.

Client data is retained for the duration of the engagement and for a minimum of seven (7) years thereafter, in accordance with Canadian tax and accounting requirements and applicable legal hold obligations.

Website usage and analytics data is retained in accordance with the retention settings of the applicable analytics platform.

Recruitment data for unsuccessful applicants is retained for no longer than twelve (12) months following the close of the relevant hiring process, unless you have consented to retention for a longer period for future opportunities.

When personal information is no longer required, it is securely deleted or anonymised.

Depending on your jurisdiction and the applicable privacy law, you may have the following rights in relation to your personal information:

Right of Access: The right to request a copy of the personal information we hold about you.

Right to Rectification: The right to request correction of inaccurate or incomplete personal information.

Right to Erasure: The right to request deletion of your personal information, subject to our legal obligations and legitimate interests.

Right to Restriction: The right to request that we restrict our processing of your personal information in certain circumstances.

Right to Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format (where applicable under GDPR).

Right to Object: The right to object to processing based on our legitimate interests or for direct marketing purposes.

Right to Withdraw Consent: Where processing is based on consent, the right to withdraw consent at any time without affecting the lawfulness of prior processing.

Rights Under CCPA and CPRA: California residents have the right to know what personal information is collected, to delete personal information, to opt out of the sale or sharing of personal information, to correct inaccurate personal information, and to non-discrimination for exercising privacy rights.

To exercise any of these rights, please contact us at info@samedia.io with sufficient information to identify yourself and the right you wish to exercise. We will respond within the timeframes required by applicable law (typically within 30 days for GDPR requests and 45 days for CCPA requests). We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

SA Media implements and maintains appropriate technical and organisational security measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, and destruction. These measures include encryption of data in transit, access controls, secure hosting infrastructure, and confidentiality obligations on all personnel and contractors who handle personal information.

However, no method of transmission over the internet and no electronic storage system is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of individuals, SA Media will notify the relevant supervisory authority within 72 hours where required by applicable law, and will notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms.

Our Website and services are directed at adults and businesses, not at children. We do not knowingly collect personal information from individuals under the age of 16. If you are a parent or guardian and believe that a child under 16 has provided personal information to SA Media, please contact us at info@samedia.io and we will take prompt steps to delete that information.

Our Website may contain links to third-party websites, social media platforms, and other external resources. This Privacy Policy applies only to SA Media and does not govern the practices of any third-party websites or platforms.

We encourage you to review the privacy policies of any third-party services you visit or interact with. SA Media has no control over and accepts no responsibility for the privacy practices of third-party websites or platforms.

Where you have consented or where we have a legitimate interest to do so, we may send you marketing communications about SA Media services, insights, case studies, and updates.

You may opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at info@samedia.io. Please note that even after opting out of marketing communications, we may still send you transactional communications related to services you have engaged.

SA Media reserves the right to update, modify, or replace this Privacy Policy at any time. When we make material changes, we will update the date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your personal information.

Your continued use of our Website or services following any changes to this Policy constitutes your acceptance of the updated Policy.

SA Media Inc. is the data controller responsible for your personal information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:

Email: info@samedia.io

Website: samedia.io/contact-us

SA Media Inc. operates with principal offices in Toronto, Ontario, Canada, with active operations across New York, United States; Dubai, United Arab Emirates; Singapore; Monaco; and Miami, United States.

If you are located in the EEA or UK and have concerns about our data processing that we have not adequately addressed, you have the right to lodge a complaint with your local data protection authority.