Fuse AI

OVERVIEW

Fuse AI is a Y Combinator (Winter 2025) company building an AI-native sales platform that puts contact data, enrichment, buying signals, website de-anonymization, and multi-channel outreach in one place. With a much stronger product ready for its public launch, the founding team wanted to restart pipeline beyond founder-led demand. Working with Growth Architects Group, SA Media turned meeting insights and the team's GTM data into a 90-day plan, then built the creative library and motion assets to take it to market across Meta and LinkedIn.

THE BRIEF

Fuse had proven demand through its YC launch and founder-led selling, and wanted to fill the founder's calendar with qualified demos. The brief was a relaunch plan that kept a low-friction entry point for founders and solo sellers, opened a custom tier for mid-market sales teams, and gave the team paid and outbound channels ready to launch, with creative and messaging that explained a multi-product platform in a single glance.

OUR APPROACH

1. 01

   ICP and offer architecture. We split the market into three buyer buckets, solopreneurs, SMEs, and larger sales teams, and matched each to the right plan and sales motion, from self-serve entry to a white-glove custom tier for teams of 10 or more reps, with decision-makers mapped from founders to heads of sales, growth, and RevOps across North America and Europe.

2. 02

   Positioning: SDR-in-a-box. We brought five product pillars, data, engagement, website de-anonymization, signals, and a power dialer, under one promise: data, signals, and multi-channel outreach in one place. The creative angles grew from that, including Replace 6 tools with Fuse, Signals tell you who's ready, and Launch GTM in minutes, not weeks.

3. 03

   Paid social test-and-scale plan. We designed a Meta-first programme to test hooks cheaply with static and short video ads, then move proven angles to LinkedIn with job-title and company-size targeting, with retargeting of site visitors, partial form starters, and uploaded lead lists fed by pixel and de-anonymization data.

4. 04

   Creative library and motion. We produced 39 static ads across square, portrait, and story formats in two visual systems, plus lead-form visuals, a 15-second product hero animation that shows one prompt becoming a prospect list and then a LinkedIn and email sequence, and a 60-second promo film.

5. 05

   Outbound engine and reporting cadence. We specified five-to-seven touch cold email sequences segmented by role, tool stack, and company size, LinkedIn outreach from founder and team accounts using Fuse itself, and SDR calling into 200 to 300 target accounts, with a weekly cadence reporting creative learnings and the MQL-to-demo-to-close funnel.

SERVICES DELIVERED

KEY RESULTS