SphereUs

OVERVIEW

SphereUs is an AI-powered influencer research platform that agencies, PR firms, brands, and talent teams use to find creators through semantic and similarity search, then vet them with profile analytics, audience overlap, and pricing insight. Backed by the Wharton Innovation Fund and Penn's startup accelerator, the founder-led team was ready to move from manual outreach to a repeatable growth system. Working with Growth Architects Group, SA Media planned the 90-day go-to-market and built the lifecycle automation and content plan to support it.

THE BRIEF

SphereUs had strong product pull and referral deals, but growth depended on one founder's time. Trial sign-ups needed follow-up, demos needed a structured before-and-after journey, and the team wanted paid social and LinkedIn to add to email outbound. The brief was a clear ICP, a channel plan that could launch in days, and automation that turns every trial and demo into a guided path to purchase.

OUR APPROACH

1. 01

   Four-segment ICP. We ranked four buyer segments, marketing and PR agencies, brand marketing teams, talent management agencies, and freelance influencer marketers, each mapped to its pain point, decision-maker, and buying season, so outreach and ad spend could follow the highest-leverage accounts first.

2. 02

   Lifecycle email system. We wrote four automated sequences triggered by product and calendar events: a five-email trial onboarding series over ten days, a three-email demo confirmation flow, a two-email no-show recovery, and a four-email post-demo nurture. That is 14 emails in total, backed by a webhook variable map for personalization.

3. 03

   Meta ads launch plan. We built a Meta programme designed to go live within 48 to 72 hours, combining broad, interest, and lookalike targeting with retargeting, running five tested copy angles led by Find 100 influencers in 10 minutes, not 10 hours, and pointing to separate landing pages for agencies and brands.

4. 04

   Content creation playbook. We scripted a full 30-minute platform demo, three 15-to-30-second feature clips for vertical and feed placements covering discovery, analytics, and overlap analysis, and a customer testimonial interview framework to turn existing clients into social proof.

5. 05

   LinkedIn and list-led outbound. We planned a custom influencer list outbound play: target accounts sourced from Sales Navigator, enriched, and sent a hand-picked creator shortlist built in SphereUs, supported by a full tracking stack across analytics, Meta, and LinkedIn.

SERVICES DELIVERED

KEY RESULTS