Case Studies / Media Time
Media Time
A fully custom, cloud-native automation infrastructure engineered end to end by our team, architected for 1 million daily visits and delivered in four weeks.
BY THE NUMBERS
96%
Success rate
7,500-run load test
−20%
Page load time
1.2s → 0.96s
5
Weekly progress reports
Full build transparency
6
Technical guides
Handover documentation
OVERVIEW
Media Time needed a high-volume web automation platform that could run reliably at scale, and no off-the-shelf tool could do what they needed. SA Media's engineering team designed, built, and deployed the entire system end to end: a distributed task architecture on AWS, a headless browser automation layer, an intelligent proxy orchestration engine, a secure control panel, and a documented REST API. We took it from architecture diagram to production with weekly engineering reports, load-tested it at every stage, and handed over a system the client rated 100 out of 100.
THE BRIEF
The brief was demanding on every axis: the platform had to generate automated sessions at very high volume, stay stable across long continuous runs, rotate network identities intelligently, and give non-technical operators full control without touching code. It also had to be built fast and handed over with enough documentation for the client's team to run it independently from day one.
OUR APPROACH
- 01
Distributed task architecture on AWS. We architected the platform as a distributed, queue-driven system: a Django application layer, Celery workers orchestrating tasks through a Redis broker, and horizontally scalable compute on AWS EC2, with a capacity plan to scale out on spot instances as volume grows. Task-level optimisation lifted worker throughput by 20% with a 99% task completion rate.
- 02
Headless browser automation engine. We engineered a Selenium-based automation layer that drives real browser sessions, with configurable behaviour profiles, human-like navigation patterns, and session management tuned for long-running stability. In continuous six-hour runs the engine held a 95% success rate while we cut the error rate from 7% to 4%.
- 03
Intelligent proxy orchestration. We built a hybrid proxy layer with health checks, automatic rotation, and failover, achieving a 98% success rate in proxy validation testing and sustaining a 96% success rate across a 7,500-visit load test on hybrid proxies.
- 04
Performance engineering at every layer. We profiled and optimised the full stack: page load time down 20% from 1.2s to 0.96s, Redis writes reduced by 40%, and internal latency brought down to around 80ms, so the system scales efficiently as volume increases.
- 05
Control panel, REST API, and full handover. We delivered a secure admin control panel for campaigns, scheduling, and monitoring, a documented REST API for integration, five weekly engineering reports, and six operational guides, giving the client's team complete ownership of the platform from day one.
ENGAGEMENT PROFILE
- Scope
- End-to-end automation platform engineered on AWS
- Timeline
- 4 weeks from architecture to handover
- Governance
- Five weekly engineering reports and a documented REST API
- Risk controls
- Load-tested across 7,500 visits; six operational guides for a complete handover
SERVICES DELIVERED
KEY RESULTS
1M
Daily Visits Capacity Delivered
At full system capacity
4 Weeks
End-to-End Delivery
From kickoff to full handover
100/100
Client Satisfaction Rating
Rated by Gotti, Media Times
6
Documentation Guides Delivered
Full operational handover package
“
Working with the SA Media team has been nothing short of fantastic. They built a custom traffic automation bot that interacts with our website just like a real user. Beyond the tech, the team's responsiveness, communication, and attention to detail were genuinely refreshing. Every question was answered quickly, every change was handled smoothly, and they always felt like an extension of our team. SA Media gets a solid 100 out of 100 from us.
Gotti
Media Times
THE WORK
LAUNCHING OR SCALING A TECH COMPANY?