Pluto Blockchain Solutions

OVERVIEW

Pluto Blockchain Solutions operates the Jupiter facility, a 100MW Bitcoin mining hosting centre with natural gas primary power, grid backup, and institutional-grade security. They needed a fully functional marketing website built from scratch to attract crypto miners and investors to their hosting services. SA Media designed and developed the entire site on Hostinger, including a live Bitcoin profitability calculator, two pricing plan pages, company and facility showcases, and all copywriting.

THE BRIEF

Pluto needed to convert technical credibility into commercial leads. Their key differentiators were compelling: the lowest energy rates on the market starting at 5 cents per kWh, an industry-leading minimum order quantity of just 1 miner unit, and a 100MW facility with redundant power and flood protection. None of that was being communicated online. The brief was to build a website that made the value proposition immediately clear and captured serious miner inquiries through a structured lead form.

OUR APPROACH

1. 01

   Information architecture and Figma design. We mapped the full site structure and designed every page in Figma before development: Hero, Pricing Plans, Profit Calculator, Company Showcase, Jupiter Facility, FAQ, and Contact. The design language communicated industrial scale and technical reliability, positioning Pluto as a serious institutional-grade hosting partner.

2. 02

   Interactive Bitcoin profit calculator. The centrepiece of the site was a custom-built profitability calculator pulling real-time BTC price and mining difficulty data via API. Users could select from 23+ ASIC hardware models including the S21, S19 XP, T21, and KA3, input their setup, and receive an instant projected return. This gave prospective miners a tangible reason to engage and submit their details.

3. 03

   Two pricing plan pages with full copywriting. We built dedicated pages for both hosting plans: Hybrid (5c/kWh plus 25% hash product) and Pure Energy (7.5c/kWh flat rate). Each page clearly outlined what was included: setup, maintenance, payment processing, equipment procurement, shipping logistics, and monthly reporting. All copy across the entire site was written by SA Media.

4. 04

   Lead capture and CTA architecture. Every page was structured around a clear conversion path. CTAs included Talk To a Mining Expert, Schedule a Call, and Get Started, all routing to a structured contact form (Name, Email, Phone, Message). The site was deployed on Hostinger with responsive breakpoints across all device sizes.

SERVICES DELIVERED

KEY RESULTS