Case Studies / Rondah AI
Rondah AI
Brand development, website, SEO, and full marketing infrastructure for an AI receptionist platform serving dental practices.
OVERVIEW
Rondah AI offers an AI-powered receptionist for dental practices, automating administrative tasks, improving patient communication, and streamlining front-desk operations. Despite having a functional product and a live website at rondah.ai, the brand lacked keyword optimisation, search engine visibility, and a cohesive marketing presence. SA Media was brought in to build the full marketing and brand infrastructure: brand identity, SEO-optimised website, social media management, and a broader digital marketing strategy.
THE BRIEF
Rondah AI had a clear value proposition: replace the overwhelmed dental receptionist with an AI system that handles scheduling, follow-ups, and patient communication without human error or sick days. The website communicated the benefits well but was not ranking for any target keywords and had no inbound traffic strategy. The brand also lacked a defined visual identity and had no active social presence. SA Media was engaged to build everything required to turn a strong product into a discoverable, credible brand.
OUR APPROACH
- 01
Brand identity and visual system. We developed a complete brand kit and logo for Rondah AI, including a color palette, typography, and a visual identity system aligned to the dental and healthcare technology space. The brand needed to feel trustworthy and clinical without being cold, and approachable without losing the authority expected from an AI infrastructure product.
- 02
SEO-optimised website build. We planned and built a multi-page website optimised for search from the ground up, targeting keywords across dental practice management, AI receptionist software, and dental scheduling automation. Each page was structured for both conversion and crawlability, with clear CTAs driving trial and consultation bookings.
- 03
Social media strategy and management. We built and managed a presence across Instagram, Facebook, TikTok, and LinkedIn, each with a content strategy tailored to its audience: practice owners on LinkedIn, dental professionals and patients on Instagram and TikTok. Content themes included productivity gains, patient experience improvements, and practice growth case scenarios.
- 04
Photography, videography, and design. We directed the visual content strategy including photography and videography briefs, 3D and graphic design assets for the brand, and a weekly consulting cadence to keep the marketing strategy aligned with product development and commercial goals.
SERVICES DELIVERED
KEY RESULTS
10+
Website Pages Built and Optimised
Full SEO architecture from scratch
4
Social Platforms Activated
Instagram, Facebook, TikTok, LinkedIn
Full
Brand Identity Delivered
Logo, kit, and visual system
Weekly
Strategy Consulting Cadence
Ongoing marketing alignment
READY TO BE NEXT?