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Case Studies / Rondah AI

AI & Tech2024

Rondah AI

An SEO foundation for an AI receptionist platform serving dental practices and DSOs: technical fixes, authority strategy, and a content engine built for search.

Rondah homepage: the AI dental receptionist built by dental receptionists

OVERVIEW

Rondah AI provides 24/7 AI receptionists for dental practices and dental service organisations, handling scheduling, patient communication, and calls, integrated with practice-management software. SA Media built Rondah's SEO foundation: diagnosing why the brand wasn't ranking for its own category terms, optimising the core pages, mapping a high-authority backlink strategy, and launching a content engine aimed squarely at the dental decision-makers Rondah sells to.

THE BRIEF

Rondah had a strong product in a fast-growing category, but it wasn't showing up for the searches that mattered, including its own name and terms like AI receptionist. The brief was to find out why, fix the on-page fundamentals, and put a plan in place to build the authority and content that would let Rondah compete in search.

OUR APPROACH

  1. 01

    Diagnosis: why Rondah wasn't ranking. We audited the site and traced the ranking gap to domain authority and search intent rather than content volume, giving the team a clear, prioritised path to visibility for its brand and category keywords.

  2. 02

    On-page optimisation. We optimised the core pages for search: concise, keyword-aligned HTML, a clean H1 to H3 heading hierarchy, and new meta copy for the home and blog pages built around Rondah's 24/7 AI receptionist positioning.

  3. 03

    An authority and backlink strategy. We mapped six high-authority backlink targets, including Y Combinator, TechCrunch, Gartner, and leading AI and SaaS publications, and wrote the outreach template to pursue them.

  4. 04

    A content engine for dental decision-makers. We planned a five-topic content calendar aimed at dental practice owners and DSO leaders, and wrote two long-form articles: why DSOs should invest in AI receptionists, and the role of AI in streamlining dental practice operations.

SERVICES DELIVERED

SEO Audit and Ranking DiagnosisOn-Page Optimisation (HTML, Headings, Meta)Backlink Strategy and Outreach TemplateContent CalendarLong-Form SEO ArticlesKeyword and Search Intent MappingMeta Copy for Home and BlogDomain Authority PlanDental and DSO Audience TargetingBrand and Category Keyword Strategy

KEY RESULTS

6

Backlink Targets Mapped

Including YC, TechCrunch and Gartner

5

SEO Content Topics Planned

For dental practices and DSOs

2

Long-Form Articles Written

DSO ROI and dental operations

Full

On-Page Optimisation

HTML, headings and meta copy

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