Case Studies / Rondah AI
Rondah AI
An SEO foundation for an AI receptionist platform serving dental practices and DSOs: technical fixes, authority strategy, and a content engine built for search.

OVERVIEW
Rondah AI provides 24/7 AI receptionists for dental practices and dental service organisations, handling scheduling, patient communication, and calls, integrated with practice-management software. SA Media built Rondah's SEO foundation: diagnosing why the brand wasn't ranking for its own category terms, optimising the core pages, mapping a high-authority backlink strategy, and launching a content engine aimed squarely at the dental decision-makers Rondah sells to.
THE BRIEF
Rondah had a strong product in a fast-growing category, but it wasn't showing up for the searches that mattered, including its own name and terms like AI receptionist. The brief was to find out why, fix the on-page fundamentals, and put a plan in place to build the authority and content that would let Rondah compete in search.
OUR APPROACH
- 01
Diagnosis: why Rondah wasn't ranking. We audited the site and traced the ranking gap to domain authority and search intent rather than content volume, giving the team a clear, prioritised path to visibility for its brand and category keywords.
- 02
On-page optimisation. We optimised the core pages for search: concise, keyword-aligned HTML, a clean H1 to H3 heading hierarchy, and new meta copy for the home and blog pages built around Rondah's 24/7 AI receptionist positioning.
- 03
An authority and backlink strategy. We mapped six high-authority backlink targets, including Y Combinator, TechCrunch, Gartner, and leading AI and SaaS publications, and wrote the outreach template to pursue them.
- 04
A content engine for dental decision-makers. We planned a five-topic content calendar aimed at dental practice owners and DSO leaders, and wrote two long-form articles: why DSOs should invest in AI receptionists, and the role of AI in streamlining dental practice operations.
SERVICES DELIVERED
KEY RESULTS
6
Backlink Targets Mapped
Including YC, TechCrunch and Gartner
5
SEO Content Topics Planned
For dental practices and DSOs
2
Long-Form Articles Written
DSO ROI and dental operations
Full
On-Page Optimisation
HTML, headings and meta copy
THE WORK
LAUNCHING OR SCALING A TECH COMPANY?