Aarav's Garage

OVERVIEW

Aarav's Garage is a mobile automotive detailing studio in Burlington, Ontario that brings premium detailing to the customer's driveway. SA Media ran a six-month digital marketing engagement covering competitor research, a full content shoot day with ground and drone crews, a redesigned print brochure, a Wix website presence, and Meta lead-form campaigns built to turn local homeowners into booked appointments.

THE BRIEF

The founder had a strong service, a wrapped mobile studio van, and happy repeat customers, but the brand's content didn't show the quality of the work. The business needed a library of professional photo and video it could use for months, sales collateral that explained its detailing packages clearly, and a paid channel that could generate local enquiries.

OUR APPROACH

1. 01

   Competitor research and content strategy. We benchmarked local detailing competitors and built a content plan around what converts in the category: before-and-after transformations, Reels, a clear "Book now" path, a package comparison, and a referral program.

2. 02

   A full content shoot day with drone coverage. On 6 April 2024 we ran a planned shoot day covering team shots with the branded van, before-and-after car transformations, founder tips content, and aerial drone cinematography. The day produced 50 high-resolution stills, 142 camera clips, and 31 drone clips.

3. 03

   Brochure redesign for print. We redesigned the detailing-package brochure as a print-ready 5.5 x 8.5 piece in the brand's black and orange, laying out each package so customers can compare and choose quickly.

4. 04

   Meta lead-form campaigns. We launched Meta lead-form campaigns in May 2024 promoting the detailing service to local audiences, using the new shoot content as creative.

SERVICES DELIVERED

KEY RESULTS